In recent years, the world of workwear has changed quite drastically. More and more workplaces are waving goodbye to traditional shirts, ties and pencil skirts and welcoming in more contemporary ideas about what workwear is and how it should look.
Workplaces looking to inject some personality into their office spaces now have the opportunity to introduce workwear policies that speak to their employees and emphasise the personalities that make their organisation unique. But what does this new era of workwear look like, and how can you strike that perfect balance between expression and profession? At AWDis, we have the answers and clothing collections you need!
Starting From Scratch: What is Workwear?
In contemporary workplaces, the definition of workwear has expanded and diversified. Broadly speaking, it covers anything that employees wear to carry out their daily duties, from stocking shelves at a supermarket to carrying out work on a building site. Shirts, jumpers, coats, helmets – workwear can be anything.
If we look a bit closer, workwear also has a functional definition. In many workplaces, it has properties tailored to the nature of the job being carried out. High visibility, flame resistance, warm colours, steel caps – effective workwear assists and protects workers on a daily basis.
Zooming out slightly, we can see that workwear serves another function. By unifying workers, the colours, materials and imagery of workwear combine to create a brand identity that communicates important information to customers, like brand values and company culture. Only by understanding what workwear is can we better identify how to style it in order to express this brand identity.
Spoilt For Choice: The Many Ways to Style Workwear
The contemporary definition of workwear might make you feel uneasy about how your employees and team members ought to dress. You might fear that your office space will lack that professional feel, but worry not. It’s entirely possible to make workwear casual, comfortable and contemporary, all while remaining professional, so let’s take a look at some of our favourite ways to spruce up your workplace dress code.
Firemní neformální oblečení
What is corporate clothing? While images of sharp suits and shiny shoes may come to mind, the definition can cover any clothing that’s worn to professionally represent a company. Just as with the workwear definition, the rules for striking a balance between professionalism and style are always changing.
When it comes to the ‘corporate casual’ look, we’re particularly big fans of personalised polos. Both smart and breathable, garments like the 100 Polo are a popular choice because they offer a comfortable fit that looks sharp and professional.
As suitable for retail staff on the shop floor as office workers, polo shirts can help you positively represent your organisation to customers and clients alike, showing that you like to keep it professional without compromising on style.
Moderní a pohodlné
If all work and no play doesn’t sound like your style, why not order your employees a branded tracksuit? Whether your company enjoys some friendly sporting competition with its neighbours or your office gets a bit chilly in the winter months, pieces like our Active Track Jacket and Trackpants have the quality and functionality you need.
Another staple of your new workwear range could be a custom hoodie. While they won’t feel appropriate for everyone’s corporate workspace, stylish and comfortable hoodies customised with your branding can go a long way in inspiring a sense of team pride.
If you are a contemporary streetwear brand or specialise in selling sports gear, a fully branded, customised tracksuit could be the perfect way to empower your product and bring it to people’s attention. Plus, promoting comfort for staff who are on their feet all day is important, and nothing compares to a premium, soft tracksuit.
Značková trička
If you’re happy for your team to bring their personal style to the workplace, personalised t-shirts are a great way to fuse your team’s individuality with your company branding. Available in a wide range of colours, pieces like our Oversized 100 T provide ample choice for team members to express themselves while flaunting the company branding.
The versatility of a t-shirt can’t be denied. Just as perfect for company away days as for everyday wear in customer-facing jobs, they come in a variety of styles and fabrics. From breathable options to boxy fits for fashion-forward shop floors, t-shirts provide a design surface compatible with printing and embroidery, so you can put your branding and culture on full display.
Džínovina u stolu
You may not realise it yet, but workwear can be a way to set yourself apart from your competitors. Don’t underestimate the importance of recognisable branding and the impact it can have on consumers. With that said, if you’re wondering how to style workwear that highlights your organisation’s stylish sensibilities, why not consider personalised denim?
From denim jackets to skinny jeans, these garments are ideal for embroidery and showcasing that your organisation cares about the finer details. Personalised denim shirts look perfect on bar staff and servers, and they’re especially important for brands keen to attract a certain crowd of stylish young people.
Objednávka AWDis Firemní oblečení
Now that we’ve broken down how to style workwear through a selection of modern, stylish ways, it’s time to update your corporate wardrobe. The only thing left to do is choose the approach you want for styling your workplace!
Here at AWDis, we create a huge variety of premium garments that consider style, longevity and the environment. Take a look at our AWDis clothing and find the perfect customisable garments for your prints or embroidery! Discover where to buy our pieces and order from one of our reliable distributors today.
